Another great quote from Steve Jobs, this helps me stay focused when working. The fab thing about freelancing is being able to choose projects that really inspire or interest me, which is how I've found myself specialising in content about travel, food, parenthood, property, health, fashion and fitness over the years.
Writing about topics I love really makes the job easier and the words, somehow, just seem to flow!
If you'd be interested in having me writing on one of the above topics for your business, take a look at my copywriting services here.
This is a great quote by Zadie Smith, and I couldn't agree more with it. I think everyone finds it difficult to edit their own work, because sometimes we read the words we meant to say and not the ones we actually wrote. The trick is to take yourself out of the situation, put some distance between the writing and the reading, and come back to the text with fresh eyes. If you can read every word like you've not heard them before, then you'll be able to edit professionally.
That is why it is far easier editing other people's work, as you can see it from a new perspective, offering constructive criticism and providing changes that will make the content read better and make more sense.
If you're looking for editing help for your white papers, website, brochures or blogs, get in touch with me at Natasha Al-Atassi Copywriting Services to see what I can do for you.
Web writing is a very important skill these days, helping businesses to rank higher in online searches and attract greater traffic to their website. While many may not see the value in hiring a professional for their website content, it could end up costing them more in the long-run not to.
If you're interested in landing pages, blogs or news content for your website, click for more information about Natasha Al-Atassi Copywriting Services here.
Eek! I can't believe it's been three months since I published a Quote of the Week, but I've been so preoccupied that I just haven't found the time to find my weekly snippets of wisdom.
So I thought I'd look for a good one this week to make up for it.
This quote is purely about writing - being able to transfer the reader to the story so they are truly immersed in it and evoke their emotions as though they themselves are involved in it.
It's sometimes hard to capture this feeling when focussing on copywriting alone, which is why I like to do a mix of feature writing, news writing, anecdotal first-hand writing and copywriting - using all the skills I have to address varying audiences and focus on different purposes.
For more information about what writing services we offer, take a look at our About Us page here.
The latest Quote of the Week comes from the great Albert Einstein. I doubt he was talking about copywriting at the time, but the same principle applies.
When you're trying to write complicated, technical information, you have to make sure you have a good grasp of it. Otherwise, it won't make any sense to those who are reading it.
This is a constant challenge for copywriters, who often have to wear several hats of expertise. In the past I've pretended to be a technology whiz, a pharmaceutical expert, a property guru, a motor professional and a green-fingered horticulturalist to name a few.
Writing for websites of all industries, you have to make sure you fully understand the subject in order for those reading it to not find it complicated, full of unnecessary jargon and incomprehensible. This would totally give the game away.
Instead, I try to understand the field as much as possible, absorb all the technical words and select the most important parts of the research I've done. Then I write the content in the simplest way to make it sound as natural as possible, so no one knows it isn't the industry expert writing the website themselves.
And that is the secret to a good copywriter.
If you're looking for a professional copywriter who can write for your industry - no matter how obscure - get in touch with me today.
Proofreading is no easy task, particularly when you're trying to go over your own work as you often can't see the mistakes others can pick up on.
That's why it's always worth having a professional proofreader to help - so you can be sure those grammatical errors, typos and inconsistencies that spellcheck can't pick up on don't get missed!
For more information on our proofreading services, take a look here.
I've not been able to post a Quote of the Week for quite some time as I've been so busy (always good to be busy as a freelance copywriter!), and this week is no exception, but I thought I'd sneak in a quick quote for you.
This one just reminds clients how important headlines are - let's face it, if it doesn't compel us, we're not going to read on, are we?
For great headlines (and even better copy), check out my copywriting services here.
Editing is one of the most important copywriting services we provide. A lot of the time, people have content on their website or brochures, but just want it edited, either to make it more eloquent and readable or to enhance its search-engine optimisation so it is picked up in Google searches.
Either way, we can perform that edit for them. Sometimes it can be ruthless, but if the content comes back looking transformed, succinct and engaging, then you know we've done our job right.
For more information about who we have edited and written for, check out our portfolio of clients here.
From a young age we are all taught how to put pen to paper. However, this does not mean everyone can write.
For top-quality content that is engaging, intelligent and thoughtful, as well as being both marketing-driven and connected with search engine processes to help more people see your website, you definitely need a professional.
Take a look at what copywriting services we offer and whether you need them for your business!
There's a fine line between writing promotional copy to sell a product or service and just making stuff up to make the brand sound better.
I always veer on the side of caution and honesty, and if it can't be backed up with evidence, I leave it out of my copy. A good copywriter will be able to make other areas of your business shine without having to touch on something that might be dishonest.
To take a look at the many big-time clients I have written truthful, promotional copy for, click here.
Read my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans.