Your jeans are too tight, you’re still finding pine needles everywhere, and the chocolates have been locked away for a few weeks (or hours, if your willpower is anything like mine). It can only mean one thing – it’s the new year.
And if you have a business, this is the perfect time to start implementing some exciting new content marketing campaigns, so your 2016 is as profitable and successful as possible.
That’s why I’ve come up with some great new year’s resolutions you have to keep this year to boost your content strategy.
1) Don’t neglect your blog
It can be easy to get distracted with other more obviously pressing tasks, but it’s important for companies to not neglect their blogs. While they might appear to simply be a way for readers to find out a little more about the firm, they are fantastic at boosting your profile, awareness and web traffic.
Here are just a few things blogs are great at doing:
You never know which blog post is going to be the ‘hit of the year’ so put as much effort as possible into each one, and don’t let missing a few entries become a bad habit.
2) Don’t forget to promote
Set aside enough time to promote your blog posts and help them gain interest. There’s no point writing a fantastic piece, putting a token message about it on Facebook and then forgetting its existence.
Getting a few likes might seem good at first, but not if the post is worth hundreds or thousands of shares.
Spend time plugging it on social media, adding the right share and like buttons to your blog page, and creating content that is so engaging it will entice readers to spread it around online.
3) Only write what you’d want to read
It can be easy to fall into the trap of writing content that simply hits all your keyword targets. However, if you or anyone you know wouldn’t realistically find it thought-provoking, funny or informative to read, why expect potential customers to do so?
4) Don’t be a victim of false headlines
Obviously, you want to attract attention to your stories, but don’t use click-bait headlines to do so. As soon as someone clicks on your headline to read the piece and realises the rest of the content has very little to do with the attractive header, they’ll stop reading and leave the site. What’s more, they’ll probably never return, distrusting the way you promote yourself.
The answer is simple – create great content that creates great headlines. And you’ll see the visitors come.
5) Have a plan and stick with it
The most important resolution to keep this year is to have an editorial calendar and stick to it. Having a plan of what content you should push and when will definitely help you target audiences at the right time – whether in the lead up to Mother’s Day, during mid-season sales or when everyone’s going on a diet and getting fit (hint hint, that’s now).
Create great content that creates great headlines.
Having a plan is a great way of really targeting your audience and giving them what they want and need.
Be warned though, editorial calendars often have a way of getting neglected by springtime, so make an effort to stick with them. If you do, you’ll be reaping the rewards by the time next January rolls round!
And if you failed to commit to your 2015 New Year’s Resolutions (you know who you are), take a look at them again for some great tips on how to improve the success of your content marketing campaigns this year.
For extra help with your content strategy, give us a bell by contacting us here. Natasha Al-Atassi Copywriting Services can provide a huge variety of content for your website, from blogs and landing pages to newsletters.
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