This is a quote that I find really useful with my copywriting. As someone who used to write length, prose-like features, I often scribbled down many paragraphs before I got to the point.
Now, don't get me wrong - I love my old travel pieces, anecdotes and personal blogs. But copywriting is a completely different skill set.
To be a good copywriter, you need to get to the point. Fast.
You need to address the reader and tell them what they want to know as quickly as possible. No one has time to read 'unnecessary words' anymore (although, it pains me to call any words 'unnecessary').
I still have to pull myself up on this sometimes when I get carried away with a piece that I'm really enjoying, but I have to remember giving the reader what they want and the client the results they expect is the most important thing.
Like I said, copywriting really is a skill and it takes years to master the art of getting the information, the sales pitch and the tone across without the reader even realising they're being sold to.
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Mark Twain couldn't have been more spot on with this quote. So much of good written work is about the editing and that's where most people get it wrong, thinking their copy is good enough when it's only in its raw state.
In fact, even copywriters have to proofread, spellcheck, break up sentences, change paragraphs, and take out superfluous words in their copy. But the end result is crisp, clear content that engages the reader.
If you think your editing is letting your business down, don't fear as we can help you whip your words into shape and make them count towards keeping the reader interested and attracting new customers.
Contact us here or take a look at our services for more information.
One of the most important skills of copywriting is turning something quite complicated into something easy for the customer or client to understand.
While the world of finance, mortgages, politics or technology may be straightforward to you, to the general public it can be a minefield. That's why it's often better to get a third party to write content for your business, as we can do so in a way that they will understand - simple and clean cut.
Your aim is to get your content to reach thousands of people and the only way to do that is to cut the jargon and speak to them in a language they are familiar with. You'll find simple sentences, straight-to-the-point facts, and publicising the most relevant information are what will target your clientele best.
For help on doing this, click here.
Read my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans.