Another social media one this week. It's all too easy for businesses to 'dabble' in social media, without really appreciating they need a strategy.
But this is dangerous - as this quote suggests, when people tap on to their computer and click send to their social media channels, the whole world can see what they've written. And when it's on the internet, it can take a long long time to disappear.
That's why it's vital businesses use professional social media and content marketing experts to take care of their strategy - by saying the right things and putting the appropriate message out there, we can not only attract their market, but also prevent them from gaining a negative image at their own hands.
If you're interested in getting help for your social media campaign, click here.
Content marketing has changed a lot over the years, and now with social media taking the world by storm, it is as much about Facebook and Twitter campaigns, as it is about old-fashioned copywriting. But there's an art to using social media to a business' advantage - it's about knowing who you're targeting, why they will want the product, and how to use their leisure time on FB/Twitter/Pinterest/LinkedIn and the rest to get them to slowly buy into your services.
To truly understand your market, it's never as easy as just clicking 'post'.
Read my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans.