As a mum to two young - and rather energetic - children, I feel exhausted. A lot. Most of the time, I can fight through this and concentrate on writing when it's time to work, as even though working is tiring too, the change of scenery, thought process and activity is as much of a break, as well, an actual break.
So maybe sitting down and having a hot cup of coffee would be more relaxing, but I have got into the groove of working around the children, and find it relatively easy to flit between the two roles, demanding as they both may be. However, there are days when I admit, the tiredness is too much. My eyes, even with my glasses on, feel heavy and I wonder if my words sound gibberish on computer screen or if they make as much sense to the audience as they do to me. After a decade of doing this job, I am pretty confident that it is second nature to me - that the words do still flow, I can still research and find the right news, and I will still target the appropriate stories and tone that clients' readers want to hear. But tiredness can make me doubt this a bit, and I have to leave a bit of space between writing and proofreading to ensure when I do sub mine - or anyone else's - work, it is done with fresh eyes and a quick mind. That's why I chose this quote at the end of this very tiring week. The truth is, we all struggle to be creative - even us creatives! The true professional is the one that succeeds in doing this despite all their doubts. If you fancy someone creative on your online marketing team, get in touch with us today by clicking here.
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Natasha Al-AtassiRead my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans. Archives
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