The latest Quote of the Week comes from the great Albert Einstein. I doubt he was talking about copywriting at the time, but the same principle applies.
When you're trying to write complicated, technical information, you have to make sure you have a good grasp of it. Otherwise, it won't make any sense to those who are reading it.
This is a constant challenge for copywriters, who often have to wear several hats of expertise. In the past I've pretended to be a technology whiz, a pharmaceutical expert, a property guru, a motor professional and a green-fingered horticulturalist to name a few.
Writing for websites of all industries, you have to make sure you fully understand the subject in order for those reading it to not find it complicated, full of unnecessary jargon and incomprehensible. This would totally give the game away.
Instead, I try to understand the field as much as possible, absorb all the technical words and select the most important parts of the research I've done. Then I write the content in the simplest way to make it sound as natural as possible, so no one knows it isn't the industry expert writing the website themselves.
And that is the secret to a good copywriter.
If you're looking for a professional copywriter who can write for your industry - no matter how obscure - get in touch with me today.
Read my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans.