Here I am on my grammar high horse again, but I think, as a professional copywriter, I am allowed to have a strong opinion about this subject.
It pains me when I see people and especially businesses use bad grammar in their written work. To me, and hopefully many others, it is poor form, looks unprofessional and even lazy. I do appreciate not many people have studied English language to the extent I have or are writers by trade, but any company that struggles with writing, punctuation or understanding the correct use of colloquialisms (or whether they should be used at all!) would do well hiring a copywriter to be in charge of their internal and external literature (wink wink, nudge nudge). Seriously though, if you are trying to advertise to the public, do it right, do it professionally and do it well. Otherwise, you could put off a lot of potential customers without even realising it, simply for the wrong use of an apostrophe!
0 Comments
Our quote this week has been inspired by World Book Day. Despite my daughter insisting on going into school wearing a Moana costume, making it look as though my kids only watch Disney movies and don't read any stories, we have read to our girls since the day they were born.
My four-year-old (the Moana fan) has hundreds of books and never goes to sleep without reading at least two. If she had it her way, she'd read all night long. And my second daughter (whom I dressed up as a star from Oliver Jeffers' How To Catch A Star, much to her humiliation) loves books too and she has only just celebrated her first birthday. Why am I banging on about this? Because I agree that books are integral to children's education and development. Not only does reading obviously improve literacy and give them the confidence to write well (a difficult task when people so heavily rely on auto-correct these days), but it also increases their knowledge of the world, their understanding of social dynamics and, of course, their imaginations. So, this quote from Dr Seuss seemed perfect this week. Open a new book with your kids, teach them real use of the English language, and most importantly, unleash their imaginations. If you want content on your website but don't feel confident writing it yourself, get in touch with us today by clicking here. |
T: 07774002599
Natasha Al-AtassiRead my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans. Archives
October 2018
Categories
All
|