As a mum to two young - and rather energetic - children, I feel exhausted. A lot. Most of the time, I can fight through this and concentrate on writing when it's time to work, as even though working is tiring too, the change of scenery, thought process and activity is as much of a break, as well, an actual break.
So maybe sitting down and having a hot cup of coffee would be more relaxing, but I have got into the groove of working around the children, and find it relatively easy to flit between the two roles, demanding as they both may be. However, there are days when I admit, the tiredness is too much. My eyes, even with my glasses on, feel heavy and I wonder if my words sound gibberish on computer screen or if they make as much sense to the audience as they do to me. After a decade of doing this job, I am pretty confident that it is second nature to me - that the words do still flow, I can still research and find the right news, and I will still target the appropriate stories and tone that clients' readers want to hear. But tiredness can make me doubt this a bit, and I have to leave a bit of space between writing and proofreading to ensure when I do sub mine - or anyone else's - work, it is done with fresh eyes and a quick mind. That's why I chose this quote at the end of this very tiring week. The truth is, we all struggle to be creative - even us creatives! The true professional is the one that succeeds in doing this despite all their doubts. If you fancy someone creative on your online marketing team, get in touch with us today by clicking here.
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I'm back on the blog train, and this week's post is about a great quote I found on reading.
Being able to write well, informatively and in a way that engages, and entices, other people all stems from learning to read. And learning to love to read. I truly believe it starts from the beginning, telling stories to your children even before they can understand what they're being told. By listening to these words, looking at pictures, and letting their imaginations run wild, they will accept reading as the norm, and be able to expand their mind, literacy and vocabulary in the meantime. How often do we, as adults, let ourselves be bogged down with the humdrum of real life? Maybe if we adopted better reading practices, we would be able to escape into a fairytale world just as easily as children do. To find out more about professional writing and proofreading services, get in touch with us today. Eek! Has it really been six months since I last updated my blog? I should know better than most people this is a massive no no when trying to promote a business, but I'm afraid to say I have fallen victim to a lack of time. While being busy writing for other people's websites, I have neglected my own, which goes against everything I preach to other businesses about boosting their SEO, getting them to rank higher in Google searches, and creating content to engage with their audiences. But I guess I'm only human, and the fact that I know what it's like to let your blog fall to the bottom of the priority list means I can relate to all my clients. I know you don't have time to write a blog at the end of the working week, because I feel the same. And that is why hiring a freelance copywriter to write blogs or news updates can take this load off your shoulders, as someone else will do the job for you. So when it comes to Friday afternoon, you don't have to think 'Crap, another week has gone by and I haven't written my blog' as you'll know someone - a professional at that! - has already has the task in hand. And if you need reminding why it is so important to have good-quality content on your website in the first place, take a look at our latest Quote of the Week! It's true that everyone can put pen to paper (or fingers to keyboard!), but it is not true that everyone can write - to communicate, to engage, to send a message and, most importantly for businesses, to sell.
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Natasha Al-AtassiRead my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans. Archives
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