Here I am on my grammar high horse again, but I think, as a professional copywriter, I am allowed to have a strong opinion about this subject.
It pains me when I see people and especially businesses use bad grammar in their written work. To me, and hopefully many others, it is poor form, looks unprofessional and even lazy.
I do appreciate not many people have studied English language to the extent I have or are writers by trade, but any company that struggles with writing, punctuation or understanding the correct use of colloquialisms (or whether they should be used at all!) would do well hiring a copywriter to be in charge of their internal and external literature (wink wink, nudge nudge).
Seriously though, if you are trying to advertise to the public, do it right, do it professionally and do it well. Otherwise, you could put off a lot of potential customers without even realising it, simply for the wrong use of an apostrophe!
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