I'm getting more and more work managing businesses' social media accounts, whether I have to write Facebook ads or update their Twitter or FB posts every day. And I think this just goes to show how important social media is to the success of companies - and now more people are realising its impact.
I know I'm in a unique position (in that I think about words all day long), but whenever I see a badly written post from a business - even worse when it is a huge corporation - then it simply makes me lose all my respect for them. A well-thought out, properly spelled and grammatically correct FB or Twitter update shows professionalism and intelligence that one would hope was consistent with the brand.
On this note, I thought this quote is particularly poignant - perhaps something more businesses should keep in mind for the future?
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Read my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans.