For my Quote of the Week, I thought I'd go back to a classic remark from Ernest Hemingway.
Sometimes people think they sound more expressive, intelligent or meaningful if they convolute their sentences with lots of words. However, the best way to express yourself is to write simply, so the person reading really connects with your thoughts.
This isn't easy to do - and is the biggest reason why businesses need proofreaders like me - but it is essential in the world of copywriting. If you want your customers and clients to understand what you're selling, don't confuse them with sales patter!
If you need a proofreader to simplify your content or a copywriter to concisely sum up your USP and attract more business, get in touch with me today.
Read my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans.