I'm always trying to think of ways to explain what a copywriter is. I guess this is a pretty succinct explanation of the job!
This is why writing isn't something that comes naturally to everyone - because to write well, your thoughts have to roll off your tongue (or from the tips of your fingers) in a clear, understandable manner.
Apologies for not updating last Friday. But it was Good Friday Bank Holiday, which means a day off - yes, even for freelancers!
Here's the latest Quote of the Week.
Yes, everyone can put pen to paper (and make mistakes along the way), but the difference between professional writers and everyone else, is that they know which words are right and which are wrong.
Read my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans.