Everyone always assumes that as a writer, I must be a creative person. It's what I'm always told, but I've never really thought it to be true. I can't knit, my craft skills are not great, and I'm a terrible drawer. So I never really associated creativity as one of my interests, let alone my ability.
However, it's taken me 31 years (and 356 days) to realise that I AM creative, and more importantly, I LOVE it. I frustrate my husband no end when I list my hundred things to do in utter panic, but most probably because I prioritise things like creating photobooks, baking extravagant cakes and making scrapbooks full of memories as much as I do sorting out bank accounts, phoning solicitors and doing the laundry. They are all equally important to me.
So with limited time in my life (thanks to my two bubbly kids and a freelance career), it'd make sense to cut the stuff out that isn't important to most people - like making jam, painting a 'pin the tail' picture for my daughter's birthday party and endlessly filling in baby books. But to me, they ARE important. Maybe my life wouldn't change if I didn't do these things, but I would miss out on a lot of enjoyment. As much as they appear on my 'to do lists', they are things I want to do really, much more than folding clothes and cleaning the bathroom.
So I have decided that I should prioritise being creative, even if it does mean I take on a lot more projects. It helps me feel fulfilled and productive, and it makes me proud to see the final result.
Moreover, I think it's valuable as a copywriter to be creative. I can write an engaging introduction that no-one else may have thought of; I can produce descriptions that bring an ordinary scene or product to life; I can look at a content project and see how articles, features, nibs and blogs will all fit together in a way that remains exciting to the reader.
So, in the interest of my career (of course), I will encourage this creative spark and leave the dishes for later. After all, 'the more you use, the more you have'.
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For my Quote of the Week, I thought I'd go back to a classic remark from Ernest Hemingway.
Sometimes people think they sound more expressive, intelligent or meaningful if they convolute their sentences with lots of words. However, the best way to express yourself is to write simply, so the person reading really connects with your thoughts.
This isn't easy to do - and is the biggest reason why businesses need proofreaders like me - but it is essential in the world of copywriting. If you want your customers and clients to understand what you're selling, don't confuse them with sales patter!
If you need a proofreader to simplify your content or a copywriter to concisely sum up your USP and attract more business, get in touch with me today.
Today is my eldest daughter's birthday, so I thought I'd pick a quote that has summed up many of my experiences since she was born four years ago.
Anyone who has had a baby knows they transform your life forever, but I don't think you ever realise how much your path will chop and change till you become a parent. Nothing is quite the same and your journey will never be as linear and straightforward as it was when you were child-free.
I've changed my career and my direction lots over the years, and I am now, for the second time, coming off maternity leave to venture back into the working world.
But instead of being nervous or fearful, I want to be excited and hopeful.
As Linkin Park says, 'The hardest part of ending is starting again'. Well, I've done that ... twice. So the rest should be straight forward!
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