This is a great quote that really sums up the importance of content marketing. Anyone who doesn't understand its value in the online world should remember how often we use internet searches, how huge the likes of Google is and why we all got excited when we could start to ask Jeeve all those questions.
Without content providing the answers, none of us would be searching at all… And just imagine living like that in this day and age!
Of course, the value of good content should also be recognised in this quote as well. If we all got rubbish, uninformative and uneducated answers every time we Googled something, it wouldn't be long before we stopped looking anything up.
The knowledge to provide useful articles and the ability to write them in an engaging manner is why good content writers are brilliant at what they do.
Read my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans.