One of the challenges of working for yourself is doing your own PR and marketing. Luckily, it's a field I'm very familiar with, which means I'm able to write my own blogs, produce SEO-driven content for my website and keep on top of my social media accounts without any problem. However, there are lots of different ways to market yourself, and you might have to think outside the box for some of them, particularly if you're targeting a B2B audience.
One thing I've found really effective is attending networking events, from small local groups to large industry-led conferences.
You don't need a huge crowd to make a difference, as just one or two people picking up your business card or getting engrossed in a chat with you can lead to more custom - especially if they then recommend you to their clients and business associates too.
Recently (admittedly, this was a couple of weeks ago but I haven't had time to blog on it since - oops!), I attended a great little networking event run by a group for female businesswomen called Handbags & Briefcases.
I found the social marketing session really informative, helping me with my business, and also giving me even more ideas and management tools to help other companies with their content provision, including social media, blogs, e-letters and SEO web content.
They run workshops every month, allowing ladies to meet up to network with other small firms, as well as gain some valuable skills to improve their enterprise. Of course, it also gives them the opportunity to talk to other people too - self-employment can be very isolating after all!
The next one is on PR, which is definitely a subject that could help businesses of all sizes. And I'm not going to lie, the tea, biscuits and lovely chats with like-minded people all make it enjoyable too!
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