As I have spent a lot of time networking and meeting new clients in the last couple of weeks, I thought this quote was most relevant.
It certainly drives home the importance of word-of-mouth marketing and maintaining a good reputation among your clients, colleagues and business associates. That way, they can tell everyone else how great you are.
I can't emphasise enough the value of organic business growth - from excellent-quality content to being referred to by customers or others in the industry. These things do take time to have an effect, but they are much more impactful and long-lasting than quick marketing strategies.
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