This is a great quote I've found ,and so very true. A lot of time in my line of work, I have to explain the value of copywriting and how successful it is in pulling in readers, attracting web traffic, boosting SEO performance, increasing social media coverage and creating awareness for brands.
But I can sometimes see the words I say flutter gently over people's heads, as though I am literally talking gobble-di-gook.
Whatever people might think about the growing influence of technology, social media, and the internet on businesses (whether you're a modern thinker or stuck in your ways), there's no denying that as writing goes there is no more profitable industry.
Except ransom notes, of course.
Read my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans.