After such a busy August and September, I'm back with a Quote of the Week. I haven't had a chance to update the blog in a few weeks, as I've been snowed under with work - but this is obviously no bad thing!
Having a *slightly* easier week, I've decided to get back into the swing of things and post another quote that I love.
This quote is really important, as a lot of businesses believe they either don't need a copywriter at all or they can bring one in when the marketing campaign has already gone underway and they've just realised an expert may be useful. This is really short-sighted and could end up costing them more in the long-run - particularly in terms of potential sales.
Copywriters are a necessity to any business, helping to transform promotional literature, websites, social media campaigns and online adverts. This isn't a skill that everyone possesses, which is why it's important to outsource it those who know what they're doing.
So, don't be the guy that squeezes` his toothpaste the wrong way and hire a professional copywriter before it's too late!
Read my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans.