There's a fine line between writing promotional copy to sell a product or service and just making stuff up to make the brand sound better.
I always veer on the side of caution and honesty, and if it can't be backed up with evidence, I leave it out of my copy. A good copywriter will be able to make other areas of your business shine without having to touch on something that might be dishonest.
To take a look at the many big-time clients I have written truthful, promotional copy for, click here.
Read my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans.