When it comes to selling online marketing support, clients typically want to know what sales conversions you can offer them before they sign up to your services.
One of the hardest things to explain though is the fact you can't give them a figure of how many extra people will visit their website or buy their products. What you can do is increase awareness of their brand - through viral social media campaigns, great blogs, improved SEO, higher website clicks, longer webpage visits and the internet equivalent of 'word of mouth'.
In the end, these result in an increase in sales, but clients have to play the long game to see results. It isn't instant.
That's why I think this quote sums it up well. In order to achieve success, you have to improve your brand awareness first through social media marketing, a solid website, and blogs that highlight your knowledge and expertise.
After all, if people haven't heard of you, they won't buy from you either.
Read my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans.