I thought I'd pick a marketing quote this week, as people often forget that copywriting is a very useful form of content marketing.
While I have had a freelance career in journalism for several years, most of my professional life has been spent working my magic by putting words together for businesses in a way that will improve their brand profile and - most importantly - boost their sales.
By producing landing pages, blogs, newsletters, e-shots, leaflets, brochures, social media content, white papers and the rest, I - along with other copywriters - market brands to build their reputation, get more attention and, essentially, make companies more money.
That's why it's so important to invest in your content marketing campaign!
Read my thoughts and ideas on the latest search engine updates and copywriting trends that could improve your business marketing plans.